I’ve got some good news and some bad news.
The good news is, the recent self-publishing boom has made it possible for anyone to become a successful author, and that’s certainly true for children’s book authors. But the bad news is, most people won’t make it. Because there’s one thing that can make or break the success of a self-published children’s book, no matter how well you write or how effectively you can market your books.
Want a hint? It all goes back to the old maxim “Don’t judge a book by its cover.” Which, let’s be honest, is probably the most-ignored piece of advice in history. Truth is, the one thing that can make or break your book’s success is the artwork. And it’s especially true for self-published children’s books.
Whether you’re an independent author that doesn’t have name recognition (yet) or you’re a well-known author with a traditional publisher doing your marketing for you, your book needs to do the work of selling itself. This means that the cover needs to grab customers’ attention and pique their interest in purchasing your book, so that your great story can be discovered.
When potential buyers are shopping on Amazon, iBooks, or Barnes and Noble, they see your cover for about a split second before they’ve subconsciously decided if they like it (or if they think their kids will like it). Plus, your book is often surrounded by dozens of other titles, so the artwork has to look attractive and polished if it’s going to stand out. You don’t want your book to “look self-published” (which is code word for unprofessional).
But the cover is just the beginning.
Once a parent has purchased your book for their child, the interior art needs to keep kids hooked and begging for more. And once parents discover an author their children like, they’ll often buy EVERYTHING you publish and self-publishing makes it easy for them to do so. So if you ever want to build name recognition as a children’s book author, you need to sell more books. If you want to sell more books, you need to make sure kids love them so their parents will buy them. In order to make kids love them, the interior artwork needs to be just as appealing as the cover image.
The reason I bring up the importance of great artwork is that I see a lot of self-published authors doing the artwork for their own books, even if they don’t have any actual art training or skill in illustration.
Avoid this mistake or you risk never getting the recognition you deserve!
Some do it to save money, others because they’re stressed out by the idea of hiring an illustrator or don’t know where to even start looking for one.
If you don’t hire an illustrator for your book (or even worse, have avoided creating and publishing a book) for any of these reasons, you’re really doing yourself a big disservice. Like with most things related to publishing, it’s easier and cheaper than ever to hire a talented, reliable illustrator. There are thousands of amazing artists around the world who would love to help bring your book to life and make it a big success.
When I wrote my first book, I had no idea where to find someone who could illustrate my book without flaking out or costing way too much money. I spent what seemed like forever researching the best places to hire talented, reliable, and inexpensive illustrators.
After getting hundreds of questions from authors about where to find and hire artists, I finally put together a guide sharing my research, and I’m making it available for FREE to Let’s Make Kids’ Books subscribers!
In it, you’ll learn:
- The 9 best places to find professional quality illustrators, no matter what your budget is
- The pros and cons of each site, so you can hire someone as quickly and painlessly as possible
- How to protect yourself so you don’t run into problems with your illustrator
- My favorite place for hiring illustrators that deliver great work at an amazingly low price
- And much more!
You owe it to yourself, and your future fans to get your great story discovered.
Just enter your email address below and I’ll give you all of the tips I’ve personally used to find the perfect illustrators for my books, so that kids and parents love them, and so I sell more of them! You can find the perfect illustrator for your books in no time.
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